Promote: Creative Copywriting with The Copyshop Studio

Artists and creatives of Bradford – don’t miss this 1-day masterclass from the brilliant Zoe Pickburn of The Copyshop Studio where you explore writing for the marketing and promotion of your work, including for websites, social media and newsletters.

This 1-day workshop complements the 2-day masterclasses also on the Promote series and will guide you through the relevance of brand voice to both artists and creative business owners and identify the unique voice that works for you, your brand, and your audiences. You’ll find ways to write your copy — even if you have limited time or energy, or you’re not ‘a writer’ and actively work on a piece of copy that embodies your brand voice.

With the expert guidance and supervision from Zoe Pickburn, the sessions will cover:

• Brand voice
• Defining your audience
• Defining your goals
• Writing tips for non-writers
• Creating a copywriting plan

This masterclass is for you if:

• You are an artist or small creative business owner either living in Bradford or have a strong demonstrable connection to the District
• You’re aged 18 years or over
• You have been making work for over a year and have a body of work ready to start sharing with audiences online

You will be asked to confirm you are eligible when booking your place.